THE WOOLMARK COMPANY
Graphic Design
Visual identity for the 2018 International Woolmark Prize, designed to work across instagram, and marketing collateral.
Visual identity for the 2018 International Woolmark Prize, designed to work across instagram, and marketing collateral.

Based on the unravelling of a weave, we pulled and stretched kinetic typography and juxtaposed it with imagery deconstructed into discordant moiré patterns as the weave unravels.