Creative & Art Direction / Branding
A 360° branding and identity project for a luxury canine-lifestyle start-up.
The business plan for the brand was to launch with a subscription box, then to grow outwards to cover dog clothing, food and experiences. Not confining the start-up to just the box was key.
The brand we created, ‘BARKISM’ is knowing yet luxurious—a new movement for the canine sophisticate.
So far we have designed a logotype, custom branded bandanas, a range of printed collateral and the delivery box itself (with an intentionally minimal look for a reduced carbon footprint).
In addition to art directing the creative campaign with accompanying illustrations for launch, we continue to create new work for Barkism.
We tailored all of our creative to perfectly fit a super-streamlined UX designed and developed by boutique digital agency, Maido. www.barkism.com