BRITISH FASHION COUNCIL

Creative & Art Direction / Graphic Design

Print, digital, social and experiential artworks for three of the BFC’s youth-focused initiatives; Fashion Arts Foundation, LONDON Show ROOMS and NEWGEN.

For NEWGEN we set in motion a strategy of a seasonal photoshoot of all the designers to create consistency across proprietary and third party media. Higher quality photography gave an instant lift to all NEWGEN visuals and the pictures were picked up the likes of Vogue and i-D.

A roll-call of Britain’s for NEWGEN, shot by Pascal Gambarte.
Charles Jeffrey LOVERBOY, Cottweiler, A-Cold-Wall*, Kiko Kostadinov, Liam Hodges, Marta Jakubowski, Molly Goddard, Nicholas Daley, Paula Knorr, Phoebe English, Richard Malone, Sadie Williams and Grace Wales Bonner.

A year of animated gifs

Fashion Arts Foundation pairs up-and-coming artists with up-and-coming fashion designers to create new artworks that are sold to fund the initiatives itself. We designed an illlustrated, riso-printed guide to the works.

A second season of NEWGEN photographs, shot by Luke & Nik, featuring:
Charles Jeffrey LOVERBOY, Kiko Kostadinov, Grace Wales Bonner, Liam Hodges, Halpern, Matty Bovan, Supriya Lele, Bianca Saunders, Paria Farzaneh, Nicholas Daley, A-Cold-Wall*, Phoebe English, Per Götesson, Richard Malone, Paula Knorr, Richard Quinn, The Season Hats, Alighieri and ISOSCELES Lingerie.

LONDON Show ROOMS in Paris is a seasonal showcase of young London design talent. We create a new look & feel every six months to emphasise the notion of newness. These designs are rolled out across social media, e-vites, press packs, invitiations and the showroom space itself.