Josh Wood Colour
We art directed the launch campaign for Josh Wood Colour. Starting by developing a bespoke brand colour palette, we created a distinctive Josh Wood Colour image direction that was fun, colourful, diverse and full of life that stands out from its competitors and completely disrupts the existing ‘grey coverage’ image landscape.
We delivered more than 200 images and videos including campaign imagery, e-commerce photography, animated gifs and How-To videos. We provided every piece of content for the website, and created a bank of assets to roll out across press and social throughout the launch.
Still-life campaign by Marie Valognes
Beauty campaign by Agnes Lloyd Platt
“I am incredibly proud of our brand and have a very specific idea of how I want it represented. Barbara really took the time to understand that vision and translate it into clear, contemporary and differentiated art direction that creates real consistency across all our content and brand touch points.”
JOSH WOOD, CREATIVE DIRECTOR
We designed a range of printed materials from business cards to the salon shopping bags and a product guide detailing the complete Josh Wood offering.
We created every single asset for the Josh Wood Colour Website—from hero imagery to product photography. By working closely with digital agency Maido during the site’s development, we could ensure that every piece of content was tailored to fit.
Pack-shot photography by Pixellate
How-To videos directed by Sam Goldwater
British Fashion Council
The British Fashion Council commissioned us to work on three of their initiatives that promote young British talent—NEWGEN, Fashion Arts Foundation and London Show Rooms. We’ve worked on creating a new, fresh aesthetic for the designers’ portrait shots with photographers Pascal Gambarte and Luke & Nik as well as creating a range of assets across print, digital, social media, interiors and events.
NEWGEN 2018 Photography by Pascal Gambarte
NEWGEN 2019 Photography by Luke & Nik
NEWGEN / Flyposters & Foldout guides
LONDON SHOW ROOMS / Digital invitations
Animated gifs for social media
FASHION ARTS FOUNDATION / RISO-PRINTED EXHIBITION GUIDE
The Saatchi Gallery
We developed an interactive design for acclaimed exhibition “From Selfie to Self-Expression”, the most popular exhibition ever at London’s Saatchi Gallery. Mirroring the impulsive, fickle way in which we consume art through our smartphones, we encouraged visitors to ‘like’ old masters on full size digital replicas of the paintings.